Can AI be used for beauty shoots?

Like most people on the internet, we used to be on the fence about using AI in beauty. We felt it wont reflect the actual impact of that skin cream. Or showcase the right product colour on different skintones.

Utill we interviewed some people and realised that both customers and brand owners thought using AI was not different from the perfectly staged images of a model who does not anyway actually use that beauty product on a daily basis.

So we decided to explore some usecases using some inspiration shots and recreating them using our virtual fashion model generator tool, Caimera.

Here are the results-

1. For the aesthetic product application shots

   You can showcase your multiple lipshades on the same model like so-

   

   
   

2. Stunning Nature Setting shots

   You can shoot outdoors in stunning nature settings like so - 

   

   
   

3. Glorious Experimental shots

   Experimental shots with aesthic elements like so -

   

   
   

4. Shots that display skin deep beauty

   Shincare shots that show beautiful fresh skin -

   

   
   

5. Shots in aspirational locations & settings

   Experimental make up shots like this one - 

   

   
   

6. Product application shots

   You can create product shots with models applying makeup likeso- 

   

   
   

7. Create inclusive campaigns by shooting with older models with flawless skin 

   You can shoot with stunning aged models like so and create inclusive campaigns-

   

   
   

8. Shoots with male models

   And of course, shots with male models like so-

   

   
   

9. Create stunning studio shots 

   You can recreate beauty shots in a studio with a stunning model like so -

   

   These were just a couple of examples we tried.

So, what’s your take on the AI in beauty use case?