Blissclub increased their CTR by 50% using AI generated images by Caimera.

About Blissclub

A fitness enthusiast and national level ultimate frisbee player, Minu Margaret started Blissclub as her personal effort to create better quality workout clothes for India women.

In 2023, Minu and her amazing team decided to explore AI solutions. After trying several tools, Minu met the Caimera team and was amazed by Caimera’s quality.

The problem

Fashion brands constantly need high-quality marketing content. Bliss Club refreshes their ads every week.
Creating this content is expensive and time-consuming (resource-intensive) because it takes a long time to produce (slower turnaround times) and often doesn't generate a high return on ad spend (ROAS), it eats into profits.

The discovery

Blissclub discovered Caimera through a women founders whatsapp group.
Already using AI, Blissclub wanted to improve the quality of AI images.
The sampled an image and the team wondered when they did that shoot - it was that real.
Blissclub has been successfully using Caimera now for over 8 months.

The impact

Blissclub used AI generated images by Caimera to run ads on Instagram. Following key points were noted:

On comparison with the brand’s regular ads, Blissclub noticed an increase in its click-through-rate on ads by 50% after using AI generated images by Caimera.

The CPC for the said ads also dropped by 50% after using images AI generated by Caimera, thereby significantly increasing their ROAS.