A series of images captured from multiple angles around a product (typically 24-36 frames) that can be interacted with by viewers, allowing them to virtually rotate and examine products from all sides.

reating photorealistic digital images of clothing using 3D modeling and rendering software, without physical garments or photography. Combines 3D modeling, texture mapping, lighting simulation, and physics to create realistic product visuals.

Enhanced product descriptions and imagery on Amazon and other marketplaces, featuring custom layouts, lifestyle images, comparison charts, and brand storytelling beyond basic product listings. Previously called Enhanced Brand Content (EBC).

A completely AI-generated human model created specifically for fashion and apparel product presentation. Can be customized for diverse representation and used repeatedly without traditional model costs or scheduling.

An AI technique that replaces the model in an existing product photograph with a different AI-generated or real person while maintaining the same garment, pose, lighting, and composition. Enables creating diverse representation from single photoshoots.

Automated image editing using artificial intelligence to remove blemishes, adjust colors, enhance details, and perfect product photography without extensive manual Photoshop work. AI analyzes images and applies professional retouching standards instantly.

Company or platform policies governing the creation, disclosure, use, and labeling of AI-generated images. Addresses transparency, copyright, ethical considerations, and customer expectations regarding synthetic content.

The proportional relationship between an image's width and height, expressed as width:height (e.g., 4:3, 16:9, 1:1). Different platforms and uses require specific aspect ratios for optimal display and customer experience.

A light source positioned behind the subject, pointing toward the camera, that creates edge highlights, separation from background, and adds depth. Creates a rim of light around the subject defining shape and adding dimension.

The process of applying identical or similar edits to multiple images simultaneously, using presets, automated tools, or AI to efficiently process large volumes of product photography with consistent results.

AI technology that identifies and separates different body parts or the entire body from the background in images. Enables precise manipulation of human figures, clothing placement, and background replacement in fashion imagery.

A detailed document distributed before a photoshoot listing all logistical information: schedule, locations, contacts, crew, models, equipment needs, wardrobe, and emergency procedures. The operational blueprint for shoot day.

The process of selecting and hiring models, talent, or actors for photoshoots and campaigns. Involves reviewing portfolios, conducting auditions, assessing fit with brand aesthetic, and negotiating terms.

A reflection of the light source visible in the subject's eyes, creating a sparkle or highlight that makes eyes appear alive, bright, and engaging. Essential for portrait and on-model fashion photography to create connection and appeal.

The degree to which colors in product photography match the actual physical product colors. Critical for customer satisfaction and involves precise lighting, camera calibration, monitor calibration, and post-production workflow to ensure faithful color reproduction.

The creative process of adjusting and enhancing colors in photography to achieve specific aesthetic, mood, or brand look. Goes beyond basic color correction to create distinctive visual style through selective color adjustments, toning, and creative color treatments.

A legal agreement granting permission to use creative works (photography, models' likenesses, designs) for commercial purposes such as advertising, product sales, and business promotion. Typically involves payment and defined terms.

An advanced AI architecture that provides precise control over image generation by using reference images for composition, depth, edges, poses, and other structural elements. Acts as a guidance system for diffusion models, ensuring generated images follow specific constraints.

The overall artistic vision and strategic guidance for a photoshoot or campaign, encompassing aesthetic choices, styling, mood, composition, and brand alignment. The creative director ensures cohesive visual storytelling aligned with brand and business objectives.

Close-up photography focusing on specific product features, textures, construction details, materials, or quality indicators. Provides customers with magnified views of important elements like stitching, fabric texture, buttons, zippers, and embellishments.

A type of generative AI that creates images by gradually removing noise from random pixels through a learned denoising process. It works by training on millions of images to understand how to transform noise into coherent, realistic images based on text descriptions or reference images.

Product-focused photography specifically optimized for online retail, emphasizing clear product visibility, accurate color representation, consistent styling, and multiple angles. Prioritizes function over artistic expression to drive online purchases.

Direction and management of model facial expressions to align with brand aesthetic and product positioning. Ranges from natural smiles to serious editorial expressions, carefully chosen to evoke desired customer emotions and brand identity.

he simulation of real-world fabric behavior including gravity, wind, stretching, folding, draping, and interaction with bodies and surfaces. Critical for creating realistic 3D garment renders and virtual try-on experiences.

The accurate capture or digital generation of fabric textures, weaves, drapes, and material qualities in photography or AI-generated images. Includes showing how light interacts with different materials like silk, denim, wool, or synthetic fabrics.

A secondary light source used to reduce the intensity of shadows created by the key light, filling in dark areas to reveal detail without creating new shadows. Typically softer and less intense than the key light.

Standardized photography specifically designed to show how garments fit on different body types, heights, and sizes. Uses consistent poses, neutral expressions, and simple backgrounds to objectively demonstrate fit, length, and proportions.

A photography style where products are laid flat on a surface and photographed from directly above, creating a clean, organized, top-down view. Often includes complementary props, styling elements, or multiple items arranged aesthetically.

Photography capturing the entire body from head to toe, showing complete outfit, proportions, and overall styling. Essential for demonstrating how garments fit and flow on the full body and for showing complete looks.

Computer simulation of fabric behavior, draping, movement, and interaction with the human body. Used in 3D fashion design and virtual try-on to create realistic representations of how garments fit and move.

Artificial intelligence systems that can create new content including images, text, and other media by learning patterns from existing data. In fashion and e-commerce, generative AI creates product images, model photos, backgrounds, and marketing content without traditional photography.

A photography technique where garments are photographed on mannequins or forms, then the mannequin is digitally removed in post-production to create a hollow, three-dimensional product display. Shows both exterior and interior details while suggesting human form.

Photography framed from approximately the waist up, showing the upper body, arms, and head. Balances showing outfit context while maintaining detail visibility, commonly used for tops, outerwear, and upper-body accessories.

A tightly framed photograph showing the subject's head and shoulders, focusing on facial features and expression. In fashion e-commerce, used to show neckline details, jewelry, accessories, makeup, and hair styling.

The primary, most impactful image used to represent a product or campaign—typically the first image customers see. Features the best angle, styling, and presentation to capture attention and drive engagement.

A bright, low-contrast lighting style with minimal shadows, often featuring bright or white backgrounds. Creates cheerful, optimistic, clean aesthetic common in fashion e-commerce and commercial photography.

The process of reducing image file size through removal of data, either lossless (maintaining quality) or lossy (trading quality for size). Critical for website performance while maintaining acceptable visual quality.

A technique in AI image generation that allows users to control the exact pose, position, and posture of subjects in generated images. Uses reference poses or skeletal frameworks to ensure models appear in specific positions while maintaining natural appearance.

An AI technique that intelligently fills in, removes, or replaces portions of an image by understanding surrounding context and generating realistic replacements. Used to remove unwanted elements, fix defects, or add new elements seamlessly into fashion imagery.

Another term for ghost mannequin technique—photographing garments on mannequins then digitally removing the mannequin to show clothing in 3D hollow form. Creates professional product presentation showing interior and exterior simultaneously.

The main or primary light source in a photography setup that provides the dominant illumination and establishes the overall lighting direction, mood, and shadows. Typically the brightest light and positioned at 30-45 degrees from the subject.

Editorial-style fashion photography that showcases complete outfits, styling, and brand aesthetic in a cohesive collection format. Emphasizes storytelling, lifestyle context, and aspirational presentation rather than just product details.

A dramatic lighting style characterized by high contrast, deep shadows, and predominantly dark tones. Uses selective lighting to create mood, mystery, and emphasis on specific product features or dramatic brand aesthetic.

A legal document signed by models granting the photographer and/or brand permission to use their likeness in photographs for specified purposes. Defines usage rights, compensation, duration, and territories where images can be used.

Detailed information provided about the model in product photography, including height, measurements, size worn, and sometimes fit description. Helps customers make informed sizing decisions based on relatable reference.

Fashion photography featuring human models wearing the products, showing fit, drape, movement, and real-world appearance. Provides customers with context for how garments look when worn and helps them envision themselves wearing the items.

A technique in AI image generation that allows users to control the exact pose, position, and posture of subjects in generated images. Uses reference poses or skeletal frameworks to ensure models appear in specific positions while maintaining natural appearance.

An uncompressed image file format that captures all data from the camera sensor without processing, providing maximum flexibility for post-production color correction, exposure adjustment, and quality optimization. Contains significantly more information than JPEG.

A supplementary photoshoot conducted to capture missed shots, replace unusable images, correct errors, or update previous photography. Often necessary but represents additional cost and time investment.

The process of editing photographs to remove imperfections, enhance appearance, adjust colors, and perfect overall image quality. Includes removing dust, wrinkles, blemishes, adjusting skin, and refining product presentation.

The creation or enhancement of realistic shadows beneath or around products to add depth, dimension, and realism. Can be photographed naturally, added in post-production, or generated by AI/3D software.

A detailed document outlining every photograph needed for a photoshoot, including angles, styling, models, props, and specific requirements. Serves as the master checklist ensuring nothing is missed during production.

Maintaining identical photography standards (lighting, angle, composition, color, styling) across all product variants (SKUs) within a collection or catalog. Ensures visual uniformity and professional presentation across thousands of products.

An AI technique that applies the visual style, aesthetic, or artistic characteristics of one image to the content of another. In fashion, it can transform product photos to match specific brand aesthetics, artistic styles, or campaign themes.

An AI technique that increases image resolution and detail beyond the original capture, using machine learning to intelligently predict and add pixel information. Transforms low-resolution product photos into high-quality images suitable for large-format use.

A completely AI-generated human model that doesn't exist in real life, created to showcase clothing and products. These digital models can be customized for age, ethnicity, body type, and other characteristics to represent diverse customer bases.

A legal document signed by anyone appearing in commercial photography (models, actors, recognizable individuals) granting permission to use their image and likeness. Similar to model release but can include non-professional talent.

A technique in AI image generation that allows users to control the exact pose, position, and posture of subjects in generated images. Uses reference poses or skeletal frameworks to ensure models appear in specific positions while maintaining natural appearance.

The process of applying 2D images (textures) onto 3D model surfaces to create realistic appearance of materials, fabrics, patterns, and details. Essential for creating photorealistic 3D garment renders and product visualizations.

An image background that has been completely removed and replaced with transparency (alpha channel), allowing the product to be placed on any background. Saved in formats supporting transparency like PNG or WebP.

The time duration from project initiation to final delivery of completed images. Critical metric for production planning, client expectations, and business operations in fashion photography and e-commerce.

The legal permissions and restrictions governing how, where, when, and by whom photographs can be used. Defines scope of permitted use including media types, territories, duration, and exclusivity.

A photoshoot conducted entirely or partially using AI-generated imagery, 3D rendering, or digital manipulation instead of traditional physical photography. Combines real product images with AI-generated models, backgrounds, and styling elements.

Technology that allows customers to visualize how products look on themselves using augmented reality (AR) or AI, typically through smartphone cameras or uploaded photos. Enables trying on clothing, accessories, makeup, or eyewear virtually.

A pure white, neutral background (RGB 255,255,255) commonly used in e-commerce photography to isolate products, eliminate distractions, and create clean, professional presentation. Industry standard for marketplace and catalog photography.