How Adore Me Increased
Ad performance using Caimera
A case study
Kayla Sabre is the Ad content Strategist at Adore Me. Along with creating AI content using Caimera, she also manages influencer marketing strategies for paid social, films and edits video content for ads and develops creative strategies for paid social channels.
Kayla Sabre is the Ad content Strategist at Adore Me. Along with creating AI content using Caimera, she also manages influencer marketing strategies for paid social, films and edits video content for ads and develops creative strategies for paid social channels.
Here is the summary for you:
Here is the summary for you:
Here is the summary for you:
Credit: Adore Me
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Q. How did you convince the company to adopt AI? What sort of impact has it had so far?
Adore Me is a very technology forward company, it wants to be at the forefront of innovation, so everyone is encouraged to find new tools at work.
We started out using AI to create visuals for scenarios where it's hard to find real influencers, for example older women in their 50s are not at ease wearing lingerie on screen. It is hard to find couple influencers who are willing to be in a lingerie ad. These have been themes that our audience relates to but are difficult to find willing influencers for.
Q. How did you convince the company to adopt AI? What sort of impact has it had so far?
Adore Me is a very technology forward company, it wants to be at the forefront of innovation, so everyone is encouraged to find new tools at work.
We started out using AI to create visuals for scenarios where it's hard to find real influencers, for example older women in their 50s are not at ease wearing lingerie on screen. It is hard to find couple influencers who are willing to be in a lingerie ad. These have been themes that our audience relates to but are difficult to find willing influencers for.
Q. What other tools did you try? What are the most important factors to consider?
We tried pretty much all the AI tools out there for a number of months - Runway, Gemini, Krea. None could ensure product integration the way Caimera could. They're not built ground up for that purpose.
The other challenge we faced is with very sensitive content filters on tools that do not allow image generation for lingerie and swimwear. These two factors were really important to us. Plus, the amazing, personalized support!
Q. What other tools did you try? What are the most important factors to consider?
We tried pretty much all the AI tools out there for a number of months - Runway, Gemini, Krea. None could ensure product integration the way Caimera could. They're not built ground up for that purpose.
The other challenge we faced is with very sensitive content filters on tools that do not allow image generation for lingerie and swimwear. These two factors were really important to us. Plus, the amazing, personalized support!
Q. Adore Me's products have complex details; how do you deal with inconsistencies?
Caimera is able to provide a pretty good render of the shot, and we mix it with real footage, actual close-ups of the lingerie to showcase the details. Using AI doesn't have to be a complete either-or, mix up your content to get the best of both worlds.
We've noticed that people tend to nit-pick video content a lot less as well, whereas images people want to zoom-in to. Another interesting fact is that users on TikTok are more aware of AI content and can spot it, compared to users on Meta.
Q. Adore Me's products have complex details; how do you deal with inconsistencies?
Caimera is able to provide a pretty good render of the shot, and we mix it with real footage, actual close-ups of the lingerie to showcase the details. Using AI doesn't have to be a complete either-or, mix up your content to get the best of both worlds.
We've noticed that people tend to nit-pick video content a lot less as well, whereas images people want to zoom-in to. Another interesting fact is that users on TikTok are more aware of AI content and can spot it, compared to users on Meta.
Credit: Adore Me
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Credit: Adore Me
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Q. What is your process to create an AI ad like this?
For me it all starts with the 'hook', the ideas tool is a good start, but I usually come up with own hooks. Based on that I build my narrative of what I want the video to be. Then it's clear what assets I need to make that happen, which ones I need to generate, and what I have available already. The whole thing takes 1 hr at the most for a complete ready to go creative.
Q. What is your process to create an AI ad like this?
For me it all starts with the 'hook', the ideas tool is a good start, but I usually come up with own hooks. Based on that I build my narrative of what I want the video to be. Then it's clear what assets I need to make that happen, which ones I need to generate, and what I have available already. The whole thing takes 1 hr at the most for a complete ready to go creative.
Q. How do AI Ads compare with read ads?
We've seen great performance with AI ads, especially when paired with the correct hook and targetting, at a point 10% of ad budget was going to AI ads and it ranked in one of the top 10 ads run in that period. The CPA for AI ads made on Caimera is lower than the CPA of real ads.
AI lets you create content at a much larger volume, take advantage of that and experiment as much as you can.
Q. How do AI Ads compare with read ads?
We've seen great performance with AI ads, especially when paired with the correct hook and targetting, at a point 10% of ad budget was going to AI ads and it ranked in one of the top 10 ads run in that period. The CPA for AI ads made on Caimera is lower than the CPA of real ads.
AI lets you create content at a much larger volume, take advantage of that and experiment as much as you can.
AI fashion photography platform generating studio-quality on-model catalog images and videos for e-commerce brands, replacing expensive photoshoots with AI-generated models.
Copyright © 2026 Bahaal Technologies Pvt. Ltd. | All Rights Reserved
AI fashion photography platform generating studio-quality on-model catalog images and videos for e-commerce brands, replacing expensive photoshoots with AI-generated models.
Copyright © 2026 Bahaal Technologies Pvt. Ltd. | All Rights Reserved
AI fashion photography platform generating studio-quality on-model catalog images and videos for e-commerce brands, replacing expensive photoshoots with AI-generated models.
Copyright © 2026 Bahaal Technologies Pvt. Ltd. | All Rights Reserved