Blissclub increased their CTR by 50% using
AI generated images by Caimera

About BlissClub

National-level frisbee player Minu Margaret founded BlissClub with a clear mission: to create high-quality activewear designed specifically for Indian women. What began as a personal quest for better workout clothes has evolved into a leading fitness fashion brand known for its commitment to quality and performance.

As BlissClub scaled, Minu and her team recognized that staying competitive meant embracing innovation. In 2023, they began exploring AI solutions to address one of their biggest operational challenges: producing the high-volume, high-quality visual content essential for their weekly marketing campaigns.

The Challenge

Like most fashion e-commerce brands, BlissClub faced a constant demand for fresh, compelling product imagery. Refreshing creatives to maintain engagement and drive conversion through traditional photography model was becoming unsustainable. 

• High production costs for professional shoots cut deeply into marketing budgets.

• Slow turnaround times made it difficult to test new creatives quickly or respond to trends.

• Resource-intensive workflows diverted time and energy from strategic initiatives.

• Inconsistent ROAS meant that expensive content didn't always justify its production cost.

The team needed a solution that could deliver studio-quality images at scale, without the traditional constraints of time, budget, and logistics.

The Discovery

While already experimenting with AI tools, BlissClub struggled to find a solution that met their quality standards until they discovered Caimera through a women founders community on WhatsApp.

The BlissClub team requested a sample image, and the quality immediately stood out. Caimera delivered photorealistic results that matched their brand standards without the traditional constraints of time and budget.

The Partnership

For over eight months, BlissClub has integrated Caimera into their content production workflow, using AI-generated imagery across their Instagram advertising campaigns. The platform's ability to produce high-quality, on-brand product photos at scale has allowed the brand to maintain their content refresh schedule while dramatically reducing costs and production time.

The Impact

The results speak for themselves. When BlissClub compared the performance of Instagram ads featuring Caimera-generated images against their traditional photography, the improvements were substantial:

50% increase in click-through rate (CTR)

AI-generated images captured audience attention more effectively, driving significantly higher engagement.

50% reduction in cost-per-click (CPC)

Lower CPCs meant BlissClub could acquire customers more efficiently, dramatically improving their return on ad spend.

80% production time saved

Eliminating traditional photo shoots freed up the team to focus on strategy, testing, and optimization rather than production logistics.

70% cost savings

By replacing expensive photo shoots with AI-generated content, BlissClub redirected resources toward growth initiatives while maintaining premium quality.

"We've tried several AI tools, but Caimera's quality was in a completely different league. When we first saw the sample image, our team genuinely couldn't tell it was AI-generated. Over the past eight months, Caimera has transformed how we create content. We're moving faster, spending less, and seeing significantly better results on our ads. It's allowed us to scale our marketing without scaling our production costs, which has been game-changing for us as we grow." - Minu Margaret, Founder, BlissClub

Looking Ahead

This partnership demonstrates how the right AI solution can transform operations without sacrificing the quality standards that define a brand. For BlissClub, Caimera isn't just a tool, it's a competitive advantage that allows them to move faster, spend smarter, and perform better in an increasingly crowded market.

Ready to transform your fashion brand's content production? Discover how Caimera's AI fashion photography platform can help you achieve similar results. Learn more at caimera.ai