10x
4x
80%
Man-hours saved
per campaign
60%
95%
Reduction in
content costs
"We needed a 1970s vintage car for one concept. With Caimera, that’s a prompt, not a production problem." - David Giordano, CMO, Floafers
Leading brand strategy and DTC growth is David Giordano, CMO. David brings more than two decades of consumer brand experience across fashion, footwear, and direct-to-consumer commerce.
He co-founded Pour La Victoire and Kelsi Dagger, scaling both to global distribution before private equity acquisitions. He has held senior brand roles at Theory, BCBG, and Sam Edelman. When David speaks about content strategy, brand operators listen.
Problem statement
Traditional photoshoot too expensive
David spent ~$25,000 per campaign on shoots in Miami.
Coordination of crew & set up
Every campaign meant coordinating models, locations, photographers, and props, adding layers of logistical complexity
Enormous logistical overhead
One recent concept required sourcing a 1970s vintage car, leading to sourcing headaches
No room to redo
Only 25 - 45 usable images per shoot, limited volume of assets to serve website, email, social, and print simultaneously
Agency-level Creative at Startup Speed
Caimera acted as a virtual creative partner, enabling David to produce campaign-quality imagery at velocity - without the overhead of an agency or large in-house team.
Production Costs slashed by 95%
Floafers dramatically reduced their content budget while increasing output volume
On-Brand content
Unlike generic AI tools, Caimera learns the actual product, ensuring every generated image accurately represents Floafers' shoes
On-Demand Asset Generation
When a major department store requested a new product angle, David launched 45 SKUs in under 30 minutes
Unlimited Generations for On-brand Visuals
