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Caimera AI
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Caimera AI
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Product
Caimera AI
Resources
Caimera AI
Pricing
Try for free

Will Shoppers Trust Your AI Imagery? We Asked 502 US Consumers.

85% couldn’t tell AI images from real ones, and 79% trust the brand that labels its AI. See where AI is welcome, and where it breaks trust.

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Insights for AI imagery in commerce

85%

85%

85%

Can’t tell AI images
from real ones
Can’t tell AI images from real ones

502

502

502

US Consumers
representing census data

79%

79%

79%

Trust the brand that labels its AI
Trust the brand that
labels its AI

Get the full report.

Consumer attitudes toward AI imagery

The Permission Map for commerce

Trust, disclosure & product fidelity

Practical guidelines for brands

User Insights

Real voices behind the data

“AI doesn't bother me as long as it's not being used to mislead people. I think it's a good creative tool to incorporate in designing.”

“AI doesn't bother me as long as it's not being used to mislead people. I think it's a good creative tool to incorporate in designing.”

“AI doesn't bother me as long as it's not being used to mislead people. I think it's a good creative tool to incorporate in designing.”

MIXED · F · 18–24

"Using AI to place furniture or an electronic device in a certain setting seems fine, given that no significant features of the product were changed."

"Using AI to place furniture or an electronic device in a certain setting seems fine, given that no significant features of the product were changed."

"Using AI to place furniture or an electronic device in a certain setting seems fine, given that no significant features of the product were changed."

ASIAN · F · 18–24

Three pillars of the report

The insights, frameworks, and practical guidance.

Consumer Reality

What people actually think about AI.
AI fashion model photography image — US fashion e-commerce consumer insights report 2026

The Permission Map

Where AI belongs—and where it doesn't.
AI fashion model photography image — US fashion e-commerce consumer insights report 2026

The Playbook

Practical rules for using AI with confidence.
Practical rules for using AI with confidence.
AI fashion model photography image — US fashion e-commerce consumer insights report 2026

Read how consumers are thinking about AI imagery
in their own words.

Read how consumers are thinking about AI imagery in their own words.

Read how consumers are thinking about AI imagery in their own words.

Read how consumers are thinking about AI imagery in their own words.