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Insights from 502 US Consumers for AI Imagery in Commerce

In what context is AI okay, where is it not?

In what context is AI okay, where is it not?

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Insights for AI imagery in commerce

74.4%

74.4%

74.4%

Consumers expect Brands
to disclose AI
Consumers expect Brands to disclose AI

502

502

502

US Consumers
representing census data

47%

47%

47%

Consumer expect a hybrid format
Consumers are more likely
to accept AI

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Consumer attitudes toward AI imagery

The Permission Map for commerce

Trust, disclosure & product fidelity

Practical guidelines for brands

User Insights

Real Voices Behind the Data

“AI doesn't bother me as long as it's not being used to mislead people. I think it's a good creative tool to incorporate in designing.”

“AI doesn't bother me as long as it's not being used to mislead people. I think it's a good creative tool to incorporate in designing.”

“AI doesn't bother me as long as it's not being used to mislead people. I think it's a good creative tool to incorporate in designing.”

MIXED · F · 18–24

"Using AI to place furniture or an electronic device in a certain setting seems fine, given that no significant features of the product were changed."

"Using AI to place furniture or an electronic device in a certain setting seems fine, given that no significant features of the product were changed."

"Using AI to place furniture or an electronic device in a certain setting seems fine, given that no significant features of the product were changed."

ASIAN · F · 18–24

Three pillars of the report

The insights, frameworks, and practical guidance.

Consumer Reality

What people actually think about AI.
AI fashion model photography image — US fashion e-commerce consumer insights report 2026

The Permission Map

Where AI belongs—and where it doesn't.
AI fashion model photography image — US fashion e-commerce consumer insights report 2026

The Playbook

Practical rules for using AI with confidence.
Practical rules for using AI with confidence.
AI fashion model photography image — US fashion e-commerce consumer insights report 2026

Read how consumers are thinking about AI imagery
in their own words.

Read how consumers are thinking about AI imagery in their own words.

Read how consumers are thinking about AI imagery in their own words.

Read how consumers are thinking about AI imagery in their own words.