She built a swimwear brand with $100.
Here's how.

She built a swimwear brand with $100. Here's how.

She built a swimwear brand with $100.
Here's how.

15x

Increase in Sales

26x

Increase in Reach

$100

vs. $ 18k in Photoshoots

99%

Cost Savings

"It gave me the freedom to create the emotion swimwear deserves - without production limits" - Alma Jamak

Alma Jamak founded IONI Swim in May 2025, combining her fashion design background with years of experience at Mytheresa working in luxury private shopping with high-net-worth clients.

Based in Austria — far from beaches and typical swimwear locations — she needed a way to create stunning product imagery without the massive budget traditional photoshoots require. Every image on the IONI Swim website today is AI-generated using Caimera.

Alma Jamak founded IONI Swim in May 2025, combining her fashion design background with years of experience at Mytheresa working in luxury private shopping with high-net-worth clients.

Based in Austria — far from beaches and typical swimwear locations — she needed a way to create stunning product imagery without the massive budget traditional photoshoots require. Every image on the IONI Swim website today is AI-generated using Caimera.

Problem statement

Product misrepresentation

The product was misrepresented in the original shoot

Fit issues

Fit is critical to how a product is perceived, yet even real photoshoots often fail to capture it accurately

Fix and refine instantly

Corrected styling issues and regenerated usable images without expensive retouching.

Budget constraints

Based in Austria, traveling to Bali for a shoot wasn’t cost effective

Caimera's solutions

From weeks to minutes

She went from from brief to final images instantly enabling her to plan for the next launch

Diverse models, no added shoot cost

Created representation across body types and looks without multiplying production budgets.

Fix and refine instantly

Corrected styling issues and regenerated usable images without expensive retouching.

Built for platform compliance

Create high-converting visuals designed to meet platform guidelines (including Meta).

Budget & Timeline

Traditional photoshoots in locations like Bali cost between $15,000 to $20,000, covering travel, accommodation, two models, photographer, styling, hair, makeup, retouching, and licensing.

Caimera operates on a subscription model, with options for monthly or annual payments, and offers a startup package that Alma is currently using.

Credits do not expire and roll over. Alma has been using Caimera for about a year since March last year, and launched Ioni Swim in May last year.

Traditional photoshoots in locations like Bali cost between $15,000 to $20,000, covering travel, accommodation, two models, photographer, styling, hair, makeup, retouching, and licensing.

Caimera operates on a subscription model, with options for monthly or annual payments, and offers a startup package that Alma is currently using.

Credits do not expire and roll over. Alma has been using Caimera for about a year since March last year, and launched Ioni Swim in May last year.

Traditional photoshoots in locations like Bali cost between $15,000 to $20,000, covering travel, accommodation, two models, photographer, styling, hair, makeup, retouching, and licensing.

Caimera operates on a subscription model, with options for monthly or annual payments, and offers a startup package that Alma is currently using.

Credits do not expire and roll over. Alma has been using Caimera for about a year since March last year, and launched Ioni Swim in May last year.