360-Degree Images
Category: Photography Technique, Interactive Media
Definition: A series of images captured from multiple angles around a product (typically 24-36 frames) that can be interacted with by viewers, allowing them to virtually rotate and examine products from all sides.
Why It Matters: Reduces uncertainty and returns; provides comprehensive product view; increases engagement time; mimics in-store examination; particularly valuable for complex products; can increase conversion by 27%.
Use Cases: High-value product pages, furniture and home goods, technical products, shoes and accessories, automotive parts, products with important back/side details.
Example of Real Use Case: A luxury handbag retailer implements 360-degree imagery for products over $500. Return rates for these products drop 31% as customers can thoroughly examine construction, hardware, and details before purchase.
Software/Service: Product turntables (Orbitvu, PhotoRobot), 360-degree software (Sirv, Spritespin), automated photography systems, 3D rendering software
Common Issues: Expensive and time-consuming to produce, large file sizes, requires specialized equipment, complex technical implementation, inconsistent rotation speed, lighting variations across angles.
Do's and Don'ts:
✓ Do use for high-value or complex products
✓ Do ensure smooth rotation and consistent quality
✓ Do optimize file sizes for web performance
✓ Do test on mobile devices
✗ Don't implement for every product (cost vs benefit)
✗ Don't sacrifice individual image quality
✗ Don't create choppy or inconsistent rotations
Related Terms: Product Photography, Interactive Content, Product Turntable, User Engagement, E-commerce Photography
Also Known As: Spin Photography, 360 Spin, Product Rotation, Interactive Product View