Category: Photography Technique, Technical Standard

Definition: A pure white, neutral background (RGB 255,255,255) commonly used in e-commerce photography to isolate products, eliminate distractions, and create clean, professional presentation. Industry standard for marketplace and catalog photography.

Why It Matters: Required by major marketplaces (Amazon, eBay); focuses attention entirely on product; enables easy editing and compositing; creates consistent professional catalog; reduces visual noise; improves product comparison.

Use Cases: E-commerce product pages, marketplace listings, catalog photography, print catalogs, product comparison, enabling transparent backgrounds, maintaining SKU consistency.

Example of Real Use Case: A fashion brand migrates all product photography to white backgrounds to meet Amazon's requirements and ensure marketplace approval. They see 40% increase in marketplace sales due to improved search visibility and customer trust.

Software/Service: White cyc walls or seamless paper, high-key lighting setups, Clipping Path services for cleanup, Photoshop background removal, remove.bg

Common Issues: Achieving pure white (not gray), maintaining color accuracy against white, shadows on background, time-consuming post-production cleanup, expensive lighting setup required.

Do's and Don'ts:

• ✓ Do ensure background is pure white (255,255,255)

• ✓ Do light background separately from subject

• ✓ Do maintain product color accuracy

• ✓ Do remove all shadows and imperfections

• ✗ Don't accept gray backgrounds as "close enough"

• ✗ Don't let white background affect product colors

• ✗ Don't leave shadow artifacts on background

Related Terms: High-Key Lighting, Transparent Background, E-commerce Photography, Clipping Path, Background Removal

Also Known As: Pure White Background, Isolated Background, Clean Background