Category: AI Technology, E-commerce Technology

Definition: Technology that allows customers to visualize how products look on themselves using augmented reality (AR) or AI, typically through smartphone cameras or uploaded photos. Enables trying on clothing, accessories, makeup, or eyewear virtually.

Why It Matters: Reduces returns by 25-40%; increases conversion rates significantly; provides personalized shopping experience; reduces sizing uncertainty; enables confident online purchasing; particularly important for categories like eyewear and makeup.

Use Cases: Eyewear selection, makeup and beauty products, clothing fit visualization, shoe fitting, jewelry on customer's body, home furnishing placement.

Example of Real Use Case: An eyewear retailer implements virtual try-on allowing customers to see frames on their face through smartphone camera. Conversion rate increases 38%, return rate drops 29%, and customer satisfaction scores jump 45 points.

Software/Service: Warby Parker VTO, YouCam, Snap AR, Google AR, Ditto, Zeelool VTO

Common Issues: Accuracy limitations with fit prediction, lighting variations affecting appearance, technical barriers for some customers, requires good camera/photos, 3D model accuracy, computational requirements.

Do's and Don'ts:

• ✓ Do set realistic expectations about accuracy

• ✓ Do make technology easy to use

• ✓ Do provide clear instructions

• ✓ Do offer alternative sizing help

• ✗ Don't oversell accuracy capabilities

• ✗ Don't make it the only sizing resource

• ✗ Don't ignore customers without compatible devices

Related Terms: Augmented Reality, Body Segmentation, AI Technology, E-commerce Innovation, Customer Experience

Also Known As: Virtual Fitting, AR Try-On, Digital Try-On