A+ Content
Category: E-commerce, Marketing
Definition: Enhanced product descriptions and imagery on Amazon and other marketplaces, featuring custom layouts, lifestyle images, comparison charts, and brand storytelling beyond basic product listings. Previously called Enhanced Brand Content (EBC).
Why It Matters: Increases conversion rates by 5-10%; improves brand perception; reduces returns through better information; enables storytelling and differentiation; provides competitive advantage; improves search relevance.
Use Cases: Amazon product listings, brand registry benefits, premium product positioning, explaining complex products, showcasing brand values, reducing competitor comparisons.
Example of Real Use Case: An apparel brand adds A+ Content to their Amazon listings including size fit guides, fabric detail images, lifestyle photography, and care instructions. Conversion rate increases 8% and "how does this fit?" questions decrease by 52%.
Software/Service: Amazon Seller Central A+ Content Manager, design tools for creating modules, photography and graphic design software
Common Issues: Amazon approval requirements and restrictions, content rejection for violations, image resolution requirements, limited customization options, time-consuming creation process, maintaining updates across products.
Do's and Don'ts:
✓ Do include size and fit information
✓ Do use high-quality lifestyle images
✓ Do create comparison charts
✓ Do follow Amazon's content guidelines
✗ Don't include pricing or promotional language
✗ Don't use low-resolution images
✗ Don't make unsubstantiated claims
Related Terms: Amazon Listing Optimization, Enhanced Content, Product Page Optimization, Marketplace Marketing
Also Known As: Enhanced Brand Content (EBC), Premium A+ Content, Enhanced Product Description