Category: Production Planning, Photography

Why It Matters: Directly impacts campaign success and brand representation; ensures diverse, appropriate representation; affects authenticity and relatability; influences customer connection; critical for brand alignment; affects legal and usage considerations.

Use Cases: Campaign photoshoots, lookbook production, brand refresh, launching new product lines, entering new markets, diversity initiatives, finding brand ambassadors.

Example of Real Use Case: A plus-size fashion brand conducts extensive casting to find models authentically representing their size range (14-28). Choosing real customers as models increases brand authenticity, social media engagement jumps 240%, and the campaign generates $1.2M in earned media.

Software/Service: Model agencies, casting platforms (ModelManagement.com, Backstage), social media casting calls, talent agencies

Common Issues: Limited diversity in traditional agency rosters, budget constraints, scheduling conflicts, model fit with brand aesthetic, geographic limitations, representation authenticity concerns.

Do's and Don'ts:

• ✓ Do cast for authentic representation

• ✓ Do consider diverse body types, ages, ethnicities

• ✓ Do review portfolios and previous work

• ✓ Do conduct test shoots when possible

• ✗ Don't limit to traditional model agencies only

• ✗ Don't ignore brand alignment importance

• ✗ Don't skip proper contracts and releases

Related Terms: Model Release, Creative Direction, On-Model Photography, Talent Management

Also Known As: Model Selection, Talent Casting, Model Booking