E-commerce Photography
Category: Photography Technique
Definition: Product-focused photography specifically optimized for online retail, emphasizing clear product visibility, accurate color representation, consistent styling, and multiple angles. Prioritizes function over artistic expression to drive online purchases.
Why It Matters: Directly impacts conversion rates (up to 30% improvement with quality photos); reduces return rates by showing accurate product representation; builds customer trust; provides essential product information; mandatory for online retail success.
Use Cases: Product detail pages, category pages, marketplace listings (Amazon, eBay), shopping ads, product feeds, comparison tools, mobile shopping apps.
Example of Real Use Case: An apparel brand A/B tests product pages with professional e-commerce photography versus amateur photos and sees a 47% increase in conversion rate and 23% decrease in returns for professionally photographed products.
Software/Service: Caimera.ai, fashn AI, Botika, The new black
Common Issues: Inconsistent lighting across shoot days, color accuracy variations, maintaining white balance, managing shadows, positioning consistency, high volume time pressures, expensive equipment requirements.
Do's and Don'ts:
✓ Do maintain consistent lighting and backgrounds
✓ Do capture multiple angles (front, back, side, detail)
✓ Do ensure accurate color representation
✓ Do use proper styling and steaming
✗ Don't use creative angles that hide product features
✗ Don't over-edit causing misrepresentation
✗ Don't skip detail shots of key features
Related Terms: On-Model Photography, Ghost Mannequin, Flat Lay, Detail Shot, White Background, SKU Consistency
Also Known As: Product Photography, Commercial Photography, Catalog Photography