E-commerce Photography

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E-commerce photography standards: Product-focused images optimized for online retail. Learn angles, lighting, white backgrounds & conversion best practices.

Product-focused photography specifically optimized for online retail, emphasizing clear product visibility, accurate color representation, consistent styling, and multiple angles. Prioritizes function over artistic expression to drive online purchases.

Category: Photography Technique

Why It Matters: Directly impacts conversion rates (up to 30% improvement with quality photos); reduces return rates by showing accurate product representation; builds customer trust; provides essential product information; mandatory for online retail success.

Use Cases: Product detail pages, category pages, marketplace listings (Amazon, eBay), shopping ads, product feeds, comparison tools, mobile shopping apps.

Example of Real Use Case: An apparel brand A/B tests product pages with professional e-commerce photography versus amateur photos and sees a 47% increase in conversion rate and 23% decrease in returns for professionally photographed products.

Software/Service: Caimera.ai, fashn AI, Botika, The new black

Common Issues: Inconsistent lighting across shoot days, color accuracy variations, maintaining white balance, managing shadows, positioning consistency, high volume time pressures, expensive equipment requirements.

Do's and Don'ts:

✓ Do maintain consistent lighting and backgrounds
✓ Do capture multiple angles (front, back, side, detail)
✓ Do ensure accurate color representation
✓ Do use proper styling and steaming
✗ Don't use creative angles that hide product features
✗ Don't over-edit causing misrepresentation
✗ Don't skip detail shots of key features

Related Terms: On-Model Photography, Ghost Mannequin, Flat Lay, Detail Shot, White Background, SKU Consistency

Also Known As: Product Photography, Commercial Photography, Catalog Photography

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White background photography: Pure white (RGB 255,255,255) product backgrounds. Learn lighting setup, post-production & marketplace requirements.

A pure white, neutral background (RGB 255,255,255) commonly used in e-commerce photography to isolate products, eliminate distractions, and create clean, professional presentation. Industry standard for marketplace and catalog photography.

White background photography: Pure white (RGB 255,255,255) product backgrounds. Learn lighting setup, post-production & marketplace requirements.

What is generative AI for fashion? Learn how AI creates product images, models & backgrounds. Software, use cases, common issues & best practices.

Artificial intelligence systems that can create new content including images, text, and other media by learning patterns from existing data. In fashion and e-commerce, generative AI creates product images, model photos, backgrounds, and marketing content without traditional photography.

What is generative AI for fashion? Learn how AI creates product images, models & backgrounds. Software, use cases, common issues & best practices.

Virtual try-on technology: AR/AI allowing customers to visualize products on themselves. Learn implementation, accuracy considerations & use cases.

Technology that allows customers to visualize how products look on themselves using augmented reality (AR) or AI, typically through smartphone cameras or uploaded photos. Enables trying on clothing, accessories, makeup, or eyewear virtually.