Category: Photography Technique, Post-Production

Why It Matters: More cost-effective than model photography while showing 3D shape; demonstrates fit and construction; shows interior details like labels and linings; provides consistency across large catalogs; faster production than on-model shoots.

Use Cases: E-commerce product pages, high-volume catalog production, shirts, jackets, dresses, showing interior construction details, maintaining visual consistency across hundreds of SKUs.

Example of Real Use Case: A men's shirt retailer photographs 300 dress shirts using ghost mannequin technique in 3 days, creating professional 3D presentations at one-third the cost of hiring models, while showing collar construction and interior label details.

Software/Service: Adobe Photoshop, specialized retouching services (Pixelz, Path, Clipping Path India), ghost mannequin forms, neck joints

Common Issues: Visible seams where images merge, inconsistent lighting between front and back shots, time-consuming post-production, difficulty with draped fabrics, collar and neckline distortion, misaligned garment pieces.

Do's and Don'ts:

• ✓ Do use consistent mannequin sizes throughout shoot

• ✓ Do photograph front and interior back separately with same lighting

• ✓ Do use proper styling pins and clips

• ✓ Do maintain consistent camera position

• ✗ Don't rush the photography phase

• ✗ Don't use different lighting setups for front and back

• ✗ Don't skip quality control on final composites

Related Terms: Invisible Mannequin, Flat Lay, E-commerce Photography, Clipping Path, AI Retouching, Neck Joint

Also Known As: Invisible Mannequin, Hollow Man Effect, Neck Joint Service, 3D Mannequin