Category: Photography Technique

Definition: Fashion photography featuring human models wearing the products, showing fit, drape, movement, and real-world appearance. Provides customers with context for how garments look when worn and helps them envision themselves wearing the items.

Why It Matters: Increases conversion rates by 40% compared to flat lay alone; shows fit and proportion; demonstrates fabric movement and drape; creates emotional connection; reduces sizing questions; lowers return rates for fit issues.

Use Cases: E-commerce product pages, lookbooks, size guides, fit photography, marketing campaigns, social proof content, comparison with mannequin shots.

Example of Real Use Case: A denim brand implements on-model photography showing their jeans on 5 different body types and heights, resulting in 52% fewer "does this run true to size?" customer service inquiries and 18% reduction in returns.

Software/Service: Botika, Caimera AI, Raspberry.ai, uwearai, Professional photography studios, model agencies, casting platforms (ModelManagement.com), StyleShoots Live for automated on-model capture

Common Issues: High cost ($150-500+ per model per hour), scheduling complexities, model availability, maintaining pose consistency, expression management, diverse representation needs, usage rights and model releases.

Do's and Don'ts:

• ✓ Do use diverse body types and ethnicities

• ✓ Do maintain natural, relatable poses

• ✓ Do show multiple angles and movements

• ✓ Do capture both styled and simple presentations

• ✗ Don't rely on single body type

• ✗ Don't use overly artistic poses that hide product

• ✗ Don't skip model release forms

Related Terms: Lookbook Photography, Fit Photography, Model Release, Full-Length Shot, Half-Body Shot, Virtual Photoshoot

Also Known As: Model Photography, Worn Photography, Lifestyle Product Photography