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The dedicated web page displaying all information about a specific product, including images, descriptions, pricing, sizing, availability, reviews, and purchase options.
PDP (Product Display Page)
The dedicated web page displaying all information about a specific product, including images, descriptions, pricing, sizing, availability, reviews, and purchase options.
The dedicated web page displaying all information about a specific product, including images, descriptions, pricing, sizing, availability, reviews, and purchase options. Serves as the critical conversion point where customers make purchase decisions in e-commerce.
Why It Matters: Directly determines conversion rates (average 2-3%, optimized PDPs reach 5-10%); primary revenue-generating page; where 80% of purchase decisions occur; directly impacts return rates through accurate information; critical for SEO and organic traffic; affects customer trust and brand perception.
Use Cases: E-commerce product sales, showcasing individual SKUs, providing detailed product information, enabling purchase transactions, displaying customer reviews, showing product variations (colors, sizes), cross-selling related products, collecting product analytics.
Example of Real Use Case: A fashion retailer redesigns their PDPs adding multiple on-model images, detailed size guides, fabric information, and customer photo reviews. Conversion rate increases from 2.1% to 4.3% (105% improvement), return rates decrease by 28%, and average order value increases by $23 due to improved cross-sell visibility.
Software/Service: E-commerce platforms (Shopify, WooCommerce, Magento, BigCommerce), A/B testing tools (Optimizely, VWO), analytics (Google Analytics, Hotjar), review platforms (Yotpo, Bazaarvoice)
Common Issues: Poor image quality or insufficient images, missing critical information (sizing, materials, care), slow page load times, confusing navigation or layout, lack of social proof (reviews), mobile optimization problems, inadequate product descriptions, unclear pricing or shipping information.
Do's and Don'ts:
✓ Do include multiple high-quality product images
✓ Do provide comprehensive size and fit information
✓ Do optimize for mobile devices
✓ Do include customer reviews and ratings
✓ Do ensure fast page load times
✓ Do display clear pricing and availability
✗ Don't use single or low-quality images
✗ Don't hide important information below fold
✗ Don't neglect mobile experience
✗ Don't overcomplicate the purchase process
✗ Don't ignore page speed optimization
✗ Don't omit size guides and product details
Related Terms: E-commerce Photography, Hero Image, Product Photography, A+ Content, Conversion Optimization, User Experience (UX), Product Information Management (PIM)
Also Known As: Product Detail Page, Product Page, Item Page, Product Listing Page
