Category: Production Planning, Photography

Definition: A supplementary photoshoot conducted to capture missed shots, replace unusable images, correct errors, or update previous photography. Often necessary but represents additional cost and time investment.

Why It Matters: Addresses quality issues before customer-facing use; fixes missed requirements; updates outdated content; can save poorly executed original shoots; represents significant additional cost if not planned properly.

Use Cases: Fixing technical errors, capturing missed shots, addressing client feedback, updating seasonal content, replacing damaged or lost images, correcting styling mistakes.

Example of Real Use Case: An e-commerce retailer discovers 50 products were photographed with incorrect white balance, making colors inaccurate. A reshoot costs $5,000 but prevents an estimated $45,000 in returns and customer service issues from color mismatch complaints.

Software/Service: Same as original shoot production tools, project management for tracking reshoot needs

Common Issues: Budget exhaustion requiring reshoot funding, scheduling difficulties, recreating original conditions, model availability, time pressure, preventing repeated mistakes.

Do's and Don'ts:

• ✓ Do identify reshoot needs quickly

• ✓ Do analyze what went wrong originally

• ✓ Do budget contingency for reshoots

• ✓ Do implement quality control to prevent future needs

• ✗ Don't delay addressing reshoot needs

• ✗ Don't repeat original mistakes

• ✗ Don't skip root cause analysis

Related Terms: Quality Control, Production Planning, Photoshoot Management, Post-Production

Also Known As: Re-photography, Second Shoot, Additional Photography