Synthetic Model
Category: AI Technology
Definition: A completely AI-generated human model that doesn't exist in real life, created to showcase clothing and products. These digital models can be customized for age, ethnicity, body type, and other characteristics to represent diverse customer bases.
Why It Matters: Eliminates model hiring costs and scheduling conflicts; provides unlimited diversity options; ensures consistent availability; allows brands to represent underrepresented demographics; removes need for model releases and usage rights.
Use Cases: E-commerce product pages, size-inclusive marketing, testing market response to diverse representation, rapid content creation, international market customization, reducing model agency costs.
Example of Real Use Case: An online retailer creates 10 synthetic models representing different ages, sizes, and ethnicities to model their entire catalog of 2,000 products, ensuring every customer can see someone who looks like them wearing the clothes.
Software/Service: lalaland.ai, caimera.ai, Rosebud AI, UnrealPerson
Common Issues: Uncanny valley effect reducing customer trust, lack of genuine human expression, inconsistent rendering quality, difficulty with realistic skin textures, potential backlash for replacing human models, ethical concerns about representation.
Do's and Don'ts:
✓ Do ensure models look natural and relatable
✓ Do represent diverse body types accurately
✓ Do consider ethical implications
✓ Do test customer response before full implementation
✗ Don't create unrealistic or objectifying representations
✗ Don't completely replace human models in brand imagery
✗ Don't misrepresent synthetic models as real people
Related Terms: AI Fashion Model, Virtual Photoshoot, Generative AI, Model Swapping, AI-Generated Image Policy
Also Known As: AI Model, Digital Model, Virtual Model, CGI Model