Category: Photography Technique

Definition: Photography capturing the entire body from head to toe, showing complete outfit, proportions, and overall styling. Essential for demonstrating how garments fit and flow on the full body and for showing complete looks.

Why It Matters: Shows complete outfit and styling; demonstrates garment length and proportion; enables full body fit assessment; essential for dresses, pants, and full outfits; allows customers to see complete look; reduces fit-related returns.

Use Cases: Dress photography, full outfit looks, pants and jumpsuit fits, showing garment length, footwear with outfits, lookbook photography, demonstrating complete styling.

Example of Real Use Case: A dress retailer implements full-length photography showing each dress on models of different heights (5'2", 5'6", 5'10"), helping customers understand how the same dress length works for different body types. "How long is this dress?" inquiries drop by 67%.

Software/Service: Standard photography equipment, full-length backdrop systems, appropriate focal lengths (50-85mm), adequate studio height

Common Issues: Requires more studio space and setup time, maintaining sharp focus across the entire body, balancing upper and lower body lighting, pose and stance consistency, fewer shots per session compared to crops.

Do's and Don'ts:

• ✓ Do show complete shoe styling when relevant

• ✓ Do maintain natural, balanced poses

• ✓ Do ensure even lighting across body

• ✓ Do include diverse heights and body types

• ✗ Don't use distorting wide angles

• ✗ Don't crop at feet accidentally

• ✗ Don't neglect upper body detail in favor of length

Related Terms: On-Model Photography, Half-Body Shot, Lookbook Photography, Fit Photography, Body Proportion

Also Known As: Whole Body Shot, Full Body Photography, Head-to-Toe Shot