Model Release
Category: Legal, Photography
Definition: A legal document signed by models granting the photographer and/or brand permission to use their likeness in photographs for specified purposes. Defines usage rights, compensation, duration, and territories where images can be used.
Why It Matters: Legal protection against lawsuits; required for commercial use; defines scope of image usage; prevents future disputes; essential for resale or license of images; required by stock agencies and publishers.
Use Cases: All commercial photography, e-commerce product photography, advertising campaigns, stock photography, social media content, any commercial use of person's likeness.
Example of Real Use Case: A fashion brand photographs a lookbook but fails to get proper model releases. Two years later, when they want to reuse images for a global campaign, they discover they can't legally do so and must reshoot everything, costing $75,000.
Software/Service: Easy Release, Releases by ShootProof, Adobe Sign, legal templates, model release apps
Common Issues: Missing releases discovered when needed, unclear usage terms causing disputes, international territory complications, minor releases requiring parent signature, model objecting to usage years later.
Do's and Don'ts:
✓ Do get releases signed before or during shoot
✓ Do specify all intended uses clearly
✓ Do include territory and duration terms
✓ Do keep organized records of signed releases
✗ Don't shoot without planning for releases
✗ Don't use vague or overly restrictive terms
✗ Don't assume verbal agreements are sufficient
Related Terms: Usage Rights, Commercial License, Talent Release, On-Model Photography, Legal Documentation
Also Known As: Photo Release, Likeness Release, Talent Release