Category: E-commerce, Content Standard

Definition: Detailed information provided about the model in product photography, including height, measurements, size worn, and sometimes fit description. Helps customers make informed sizing decisions based on relatable reference.

Why It Matters: Reduces sizing-related returns by 25-35%; builds customer confidence; provides realistic fit expectations; answers common sizing questions; improves customer satisfaction; reduces support inquiries.

Use Cases: E-commerce product pages, size guide references, fit photography descriptions, clothing and apparel listings, cross-referencing size charts.

Example of Real Use Case: A women's clothing brand adds detailed model info ("Model is 5'7", bust 34", waist 27", hips 38", wearing size M") to all product pages. Returns citing "wrong size ordered" decrease by 42% and customer satisfaction scores increase significantly.

Software/Service: Content management systems, product information management (PIM) systems, standardized data entry templates

Common Issues: Inconsistent information format across products, missing information, using only one body type/height, outdated information, not updating when models change.

Do's and Don'ts:

• ✓ Do include height, size worn, and key measurements

• ✓ Do use multiple models showing different sizes

• ✓ Do keep information updated and accurate

• ✓ Do provide consistent formatting

• ✗ Don't use only one body type as reference

• ✗ Don't provide vague or incomplete information

• ✗ Don't forget to include fit description (loose, fitted, etc.)

Related Terms: Fit Photography, Size Guide, On-Model Photography, E-commerce Content, Return Reduction

Also Known As: Model Stats, Model Measurements, Size Reference Info